Who we are
A hotelier with an engineer’s training.
Gleb Gorbachev spent twelve years in Germany, where he earned a master’s degree in Robotics, Cognition, Intelligence. He then worked for five years in machine learning and AI software development.
His family owns Hotel Madeira in Funchal, and for three years he ran it: its revenue, strategy and technology. From day one he built his own tools, from review management and stop-sale automation to price prediction, so the hotel depended less on third-party software. Distribution Drift grew out of that work.
Gleb has since left Hotel Madeira and works for no hotel. Everything you share with us is treated in confidence.
Gleb Gorbachev · Founder
Gleb on LinkedInHotel Madeira under Gleb, 2023 to 2026, before Distribution Drift
+40%
revenue in three years
+50%
average daily rate in three years
Every system new.
Technology stack rebuilt from scratch.
Distribution redesigned.
Segments that did not pay were removed.
The views Gleb brings
- Owner
- Management
- Technology
- Team leadership
- Cybersecurity
What we do
We audit how your hotel is sold. When you want help, we give it.
We check your hotel from the outside, the way a guest would. Then we show you what needs fixing and the evidence behind it.
Audit
Our main service. We find where what guests see differs from what you set up, and we explain every finding.
Consultancy
When you want it. Strategy and hands-on help: rate structure, channel manager setup, website fixes.
After the audit, your hotel stays on our watch. If something drifts, we tell you.
Before we meet
The short answers
What are you?
An audit service. We check how your hotel is sold online and show you what to fix.
Is it software we have to use?
No. You get no dashboard and nothing new to learn. We do the work for you.
Who is it for?
Independent hotels, small groups, boutique hotels and city hotels.
What do you need from us?
Your hotel’s name or website, and a conversation.
Do you need access to our systems?
No. We use only public information and see your hotel the way a guest does.
Who looks at the results?
Our own software prepares them. An expert reviews every one.
What does it cost to start?
Nothing. The first look and the first conversation are on us.
Where do you work?
In Madeira and across Portugal.